When I founded Cipenso. in 2017 on the heels of a burnout, I didn’t know where it would lead me. I only knew I wanted to take distance from things that didn’t fulfill me any longer.
I discovered that no type of work is sustainable if the gap between who we are and what we do is too big. So to shrink the gap, I decided to bring my personality and the essence of who I am back into my career.
Defining a new mission
My new starting point was the greatest lessons I learned after burnout. I wanted my professional life to be inspired by the necessities I was discovering while recovering.
I also wanted to work to make a difference for companies who want the same. By doing so, I hoped to trigger other companies previously skeptical of following a different path to change the way they work.
Work isn’t sustainable if the gap between who we are and what we do is too big.
I pivoted with this new identity in mind. It’s now my mission at Cipenso. to be a conscious professional, aiming to bring more conscious results into business.
It was clear that was time to go back to where I started: Design.
Design is human
Have you ever noticed that everything in life needs a design? Whether it’s cooking, walking, building, or loving, design is always the first starting component of anything happening to us.
Many people put design on a pedestal, far away from everyday life. They think it’s a rigid process with set steps to follow and no room for mistakes. That’s simply not the case! The design process starts as a moment of consciousness about something we desire, and what we need to do to make it come to life. It’s that simple.
So design is human. And guess what? Humans make mistakes. It’s how we innovate. The design process includes working with your assumptions, trying things out, experimenting, then going back and repeating until you finally reach your goal. This is exactly how Cipenso. was born, three years ago.
Design is human. Humans make mistakes. It’s how we innovate.
Over the next few weeks, I’m excited to give you a peek behind the curtain at Cipenso. and share some of the unexpected design insights I’ve learned the hard way. Or should I say, the human way.
So here’s to three years of Cipenso., and the adventures ahead!